A textbook and practitioner’s guide, written by Liz Thach MW, a leading Professor of Wine Business, and Peter Yeung, a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.
OIV Awards 2020 Special Mention, Vitivinicultural Economy Category
- Weight0.57 kg
- Dimensions156 x 234 mm