• Luxury Wine Marketing
  • Luxury Wine Marketing
  • Luxury Wine Marketing
  • Luxury Wine Marketing
Info
  • Format:Hardback
  • ISBN:9781913141578
  • Publication Date:23-09-2019
  • Pages:288
  • Type:Guide
  • Publisher:Academie du Vin Library Ltd
  • Series:The Classic Wine Library
  • Dimensions:234 x156mm
  • Weight: 570g

Luxury Wine Marketing

The Art and Science of Luxury Wine Branding

Authors: Liz Thach MW and Peter Yeung

Luxury Wine Marketing

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Luxury Wine Marketing: The Art and Science of Luxury Wine Branding by Liz Thach and Peter Yeung is a practical guide to luxury wine branding and business strategy. Combining academic research with real-world case studies, it explores the history, market dynamics and best practices of luxury wine marketing. Covering wineries from around the world, it offers valuable insights for wine professionals, students and brand managers.

Awards and Accolades

  • OIV Awards 2020 Special Mention, Vitivinicultural Economy Category
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‘The books that taught me about wine were about places and people. It’s the history and stories about a wine that bring it to life and make it worth talking about.’

– Steven Spurrier